72 Madeira Consorcio Meeting 18.8.2015

Aug 22, 2015 at 12:02 pm | Posted in Posts | Leave a comment
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U. reported that the Madeira Consorcio actually has a true fan from France. He is following our Blog since some time, and asked for a meeting when he comes over after August 28, to discuss some projects he has in mind. U. will meet with him; depending on the meeting time, we can see who else can participate.

U. mentioned an article (SPIEGEL; not available in English) that Social Media are taking over state functions: in a small city in Spain, citizens can tweet pothole photos and info about broken street lights to the City Hall, who fix it the problem and tweet proof of the repair within 24 hours. This way, Social Media systems create a parallel state.

D. told us about another parallel state which worked very well: the Canadian province of Quebec had a Theocracy for hundreds of years, where the Church provided all social services, and Sunday church service attendance was at 90% – it was important to see and be seen.. After the province became part of the rest of Canada, the number dropped to 20%.

Another result of the proliferation of Smartphone services will be that UBER and other services will send driverless cars on the roads, and citizens will stop buying cars, as they can easily have a car at hand within a short time, without the cost of acquisition, taxes and insurance. An upside of this is that roads will be uncongested and parking will cease to be a problem. The downside is that taxi drivers and similar profession will be out of work.

 

Last time, the group decided to do a hands-on project and help E.’s establish his dream of Arte Sanna bread. In our discussion, we deducted that the project has the following points to be taken care of:

 

  1. The project and the product need a good name, to help get a grip on it. We made a brainstorming on this and next time the, pros and cons have to be discussed

The proposals should be weighed based on the questions:

  • What is the target group?
  • English / International or Portuguese?
  • Can we have a “hybrid” name, understood by all?
  • E. already has potential customers in Switzerland and other countries

2 We need a good text/ slogan/ resumé about the special quality to justify a higher price (Madeira grains, clean water /air /soil, locally made, no CO2 waste for transport, ancestral, unspoiled not manipulated, clean, rustic, etc.. D. and U.  will work on E.’s base text to extract this.

3 We need to choose a crowdfunding site from

http://www.crowdfunding.com/

http://link.springer.com/chapter/10.1007%2F978-3-319-19638-1_13

http://crowdsunite.com/category/platforms/?sort_type=alexa-amazon&filter=172

and study their conditions – how they will be paid, and what E. can give as thank you/prize to the subscribers.

4 We spoke about the size of E.’s bread, in comparison to Bruno’s goods. Smaller packages with 1/10 of content can command a higher price; a big loaf of 1 kg for 10€ has the same value but is more difficult to sell to cost conscious customers. E.`s bread cannot be produced in muffin size – the chemical process behind it won’t work – but it can be sliced and packaged in smaller portions.

5 We need good photos and a snappy video of max. 3-5 minutes with a good music track for the site. Ri. can do this. E. has found two good videos as examples.

Aberdeen: The Bread Maker Charity http://youtu.be/LuxRlOeWjmc,

Very Nice: Australia: Barossa Sour Dough https://vimeo.com/70760988

Other videos about the subject:

The Grain Divide Documentary http://thegraindivide.com/ with trailer at https://vimeo.com/104358546

and Dan Barber with a video at https://www.youtube.com/watch?v=kbdj76Og9HE&feature=youtu.be

6 We need a good location (purchase, parking, walk-in potential, visibility) in FNC for the Bakery with shop (no coffee served). If somebody can think of such a place, please investigate and tell the group!

There is a new bakery at Largo de Camoes in Lisbon which is doing very well – Location, location, location…

7 We need to fix the amount of money we’ll try to get through crowdfunding, we should probably ask for more than E. has planned for.

8 Export: the transport options need to be explored for later, it would have to be air freight, for freshness, or frozen.

9 Packaging /Presentation: better than Bruno’s, like “Segurelha” cookies, Logo, labels, closing clip, etc.

10 A good online sales shop

 

Other stuff:

E. sent us a link about composting of human bodies:

http://www.nydailynews.com/life-style/urban-death-project-aims-turn-dead-bodies-compost-article-1.2184294

The Madeira Tourism Minister Eduardo Jesus actually had a good idea: He will export some Toboggans to Lisbon to have tourists slide down from Chiado to the Baixa, good advertising for Madeira!

71 Madeira Consorcio Meeting 16.7.2015

Jul 19, 2015 at 12:22 pm | Posted in Posts | Leave a comment
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71 Madeira Consorcio Meeting 16.7.2015

 

Visit to the Marine Biology Station:

We visited the Marine Biology Station on Praia das Gaivotas, E’s place of work. The Ocean observatory is housed there, and Gr., although she is not officially back to work, also helps out there.

AL, one of the scientists, graciously showed us around. On appointment, she offers guided tours in English and Portuguese on a regular schedule. This would also be an interesting for tourists walks – nobody knows about it!

The station has an extensive library; the oceanographer Luiz Saldanha donated many unique books to the Station. The content is already available in digital format under www.cm-funchal.pt -> Ciencia ->Publicacoes. The Summer University students (Leicester) study here with E. One scientist is currently studying the impact plastic residue has on the marine animal world.

The station, dedicated to the study of the ocean and its species, is fifteen years old. It was supposed to be a part of a bigger complex; due to monetary restraints, the rest will not be built. The station has six floors and houses several, dedicated laboratories. The technical equipment (long lines of multiple tubes on the ceilings, big microscopes, lab bottles – empty as well as filled with something – is quite good. A rolling archive houses thousands of animal species in formaldehyde and alcohol.

The station works with in conjunction with UMa and the Municipal Aquarium in Rua da Mouraria. It is part of an international network of Marine Biology stations. Some preserved species from the Aquarium, are now housed in tanks in the Station, including the head of a once five-m long shark in formaldehyde. Some of the species stored may already be extinct by now.

The station has dedicated laboratories and teaching spaces; Gr was working in one of them. It also affords living space for visiting scientist. On the ground floor, above the beach, are two tanks which can accommodate turtles. One of the scientists is tracing them. Local fishermen also cooperate with the station; when they catch unusual species, they contact the scientists to collect them at the auction and take them to the station to be studied. The station is also a point of reference for scientists worldwide who want to compare species to ascertain of they found a new sub-species in our Waters.

Discussion:

We then started off by talking about the Redistribution of Wealth text.

The rich are not the problem; they can be a part of the solution. It’s a fact that the Portuguese have no culture of giving, they only think of themselves, their family and their friends. Since the times of Salazar, they are used to doing what they are told, they have no revolutionary traits – maybe something in that vein is starting now on the Algarve islets, due to the mass eviction of poor people (from illegal homes, endangered by rising water levels). They are also keen on subsidies which stop them from growing foodstuff for their own use and local sales. They also duly follow the seduction by advertising and throw away and replace instead of recycling, re-using and repairing products.

The Greeks import every lemon, now they will have to create an internal, local economy and start growing their own food. Where there is demand, supply will follow.

Wealth does not need to be measured by money, we can consider ourselves rich when we have a satisfying life.

Money is empowerment; it should not be kept under the mattress, it needs to circulate.

Ce would like to forbid the money flowing into sports in order to redirect the funds to social projects. Subsidies should be abolished.

  1. Education is the cornerstone to get the population to come away from the “Taker” model (Ishmael) and get them to fight for a more meaningful life.
  2. A good example is needed to create the right motivation. A good example is Sebastian Salgados “A Salt of the Earth” approach; Wim Wenders made the film (http://www.rottentomatoes.com/m/the_salt_of_the_earth/ ). Salgado photographed a lot of wars and bad events, and then decided to dedicate himself to do good by reforesting a vast area of land in Brazil. (http://www.institutoterra.org/eng/conteudosLinks.php?id=22&tl=QWJvdXQgdXM=&sb=NQ==#.VauBqfmP_KB )
  3. People need to start to question things and they need to stop using subsidies, they can use crowdfunding to start up a business (kickstarter, indiegogo, for Portugal www http://ppl.com.pt ). A site comparing crowdfunding sites: http://www.crowdfunding.com/ it is mportant to choose well because the platforms charge at least a 5% fee for the campaigns.
  4. Transparency: everything needs to and will be disclosed on the internet in the future. The “traditional” administrator who thinks that he can do what he wants, without benign controlled, will be a thing of the past.

Crowdfunding is a new form of financing, open to all, not just the rich. D invested a bit of money in an apparatus, invented but yet to be developed and marketed, which replaces the cumbersome Sleep Apnoe masks many persons need to use.

 

Then E read us a text of his, with the story of how he came to like and bake bread of the highest quality. With this meeting, we came to the following conclusion:

We decided that it would be a good project for the group to promote E’s dream of a bakery and bread shop (no Café) to produce and sell his bread, based on old strains of grains (Spelt, Emmer, Einkorn. Kamut). We would help him get the funding through a crowdfunding site, and Ri could take good photos and produce a video for the site. We have to choose the best platform http://www.crowdfunding.com/ to reach the maximum national and international support. As incentive for the backers, E can offer bread subscriptions.

E’s bread can also be exported, he already had requests in this regard.

This would set a good example for the population of self-help to produce a local, Madeira-made product, with grains from Madeira Island, milled on site. A healthy, not genetically modified and not poisoned bread.

This group goal will also be in line with Ri’s idea that the group should focus and work on a meaningful concept

Our next meeting will be on WEDNESDAY 19.8.2015

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